Training Series
Internal Branding: Living Your Brand

Philadelphia, PA  August 16 -17  SOLD OUT
Chicago, IL    September 17 – 18 SOLD OUT
Newport Beach, CA October 1 – 2

How can you align your organization’s execution capability with your brand? By aligning your operations to deliver your brand promise, by using the brand to communicate your organization’s strategies and goals, you can create a more effective, efficient and unified organization. Learn how to make this happen in your organization by attending this hands-on, in-depth training program.

Who Should Attend:
Anyone who wants to understand how to align their organization’s actions to deliver their Brand Promise and to use their brand to meet their organization’s goals. C-level, senior managers and others in Marketing, Strategy, Human Resources and anyone responsible for managing brands to deliver the brand promise in for-profit or nonprofit organizations will benefit from this seminar.

You Will Learn To:

• Understand the importance of aligning actions with your Brand Promise
• Understand the value and power of your brand as a management and execution tool
• Explore your brand’s key leverage points
• Develop a plan of action for strengthening your brand through execution
• Use your brand to create meaningful and valued relationships
• Make branding every employee’s responsibility
• Design high-impact brand experiences

Leave The Event With:

• Copy of slides from presentation
• White papers and articles
• Examples
• Conceptual models and checklists
• Bibliography of selected books, articles and web sites
• Guidelines for internal branding
• Internal branding tools

About the Instructor
Debra Semans, Senior Vice President of Polaris Marketing Research, has over 20 years of experience helping all kinds of organizations create and enhance brands. Debra works with clients to define optimal market positions and the strategies to make them a reality. She is a frequent speaker and lecturer on Internal Branding and other branding topics.