2008 Executive Insights Conference Integrating Your Engines of Knowledge [brochure] The American Marketing Association’s 2008 Executive Insights Conference is tailored to meet the needs of client-side research leaders in an ever-changing business climate. Every day there are new technological advances, a changing financial climate, cultural shifts and social swings. Learn how these developments affect your business world and more specifically your business paradigm. Develop navigation skills that allow you to steer through the haze of change and deliver clear actionable intelligence that contributes to the success of your organization.
Who should attend	Upcoming dates
Senior level marketing research executives	January 27-30, 2008 Hilton Torrey Pines San Diego, CA
What you will learn	What attendees had to say
Some specific benefits of attending the conference: You will gain an understanding of Social Media including CGM (Consumer Generated Media) and WOM (Word of Mouth). You will learn how the needs of Gen X and Gen Y researchers on your research teams differ from the needs of Baby Boomers. You will learn how companies are finally using “green” as a sustainable brand strategy. You will be compelled by how some research organizations are getting “C-Suite” buy-in for research projects from start to finish and how programmatic research can discipline the organization. You will learn what Behavioral Economics have to do with Market Research New Features Format to provide maximum Facilitated speaker, participant discussion following each topic area This event has been approved for PRC contact hours from the Marketing Research Association.	"This conference is an excellent opportunity to learn about leading edge research and marketing techniques and to network with an outstanding group of industry colleagues." "Best value for the dollar for insightful directions on how executives view and use marketing research." "This is one of the best AMA conferences that I have attended."     Exhibit & Sponsorship opportunities: If you would like more information on exhibit and sponsorship opportunities click here or contact Lore Gil at: lgil@ama.org or call 312.542.9033.