2008 AMA EXECUTIVE INSIGHTS CONFERENCE
JANUARY 27 – 30, 2008
Integrating Your Engines of Knowledge

• Conference redesigned with your needs in mind
• Facilitated discussions with speakers on each Engine of Knowledge to engage attendees

Many market research departments have numerous "engines" of knowledge running in their department.  These engines include new product development, targeting, shopper insights, customer loyalty, brand and the marketing mix.  As new engines are added, old ones are not necessarily removed.  How does a market research organization keep the best of the "tried and true" and integrate the "cutting edge" into its daily routine? 

Benefits of Attending the Conference:
The goal in planning the 2008 AMA Executive Insights Conference is to address many of the hot buttons that senior level market researchers are facing today in their roles and responsibilities.  These individuals are charged with running various engines of knowledge that span from “tried and true” to “totally new.”  According to Webster’s Dictionary, one of the definitions of an “engine” is “an agent, instrument or means of accomplishment.”  This conference will examine some of the tried and true engines of knowledge that senior market researchers are working with, including the Innovation Engine, the Research Function Engine, and the Loyalty Engine.  The conference will also focus on some of the new engines of knowledge, including the Social Media Engine, the Talent Engine, Consumer Behavior Engine, the Global Engine and the Green Strategy Engine.

In the case of the new engines of knowledge, we know that the Social Media Engine is not well known.  The conference speakers will be defining some of the new approaches so that attendees walk away knowing the essentials.

The format of the conference is designed to engage the audience more than most conferences.  After each set of speakers on a particular “engine of knowledge” we will move to facilitated discussion with the speakers and the audience.  This format is designed to engage the audience and share their experiences on the particular topic as well as ask questions of the speakers.

Companies that are Presenting:
Our presenters reflect a wide diversity of companies:

• 3M
• OMD
• Angie’s List
• AOL
• Alcon Laboratories
• Crowe Chizek
• Dell
• IBM
• Allstate
• Harris Bank
• United Healthcare
• UC Berkeley
• UC San Diego
• Carlson Companies

Attendee's will learn

• You will gain an understanding of Social Media including CGM (Consumer Generated Media) and WOM (Word of Mouth).
• You will learn how the needs of Gen X and Gen Y researchers on your research teams differ from the needs of Baby Boomers.
• You will learn how companies are finally using “green” as a sustainable brand strategy.
• You will be compelled by how some research organizations are getting “C-Suite” buy-in for research projects from start to finish and how programmatic research can discipline the organization.
• You will learn what Behavioral Economics have to do with Market Research

Conference Committee
Rob Arnett, Senior Partner, Solution Partners Consulting, Inc.
Jamie Baker-Prewitt, Senior Vice President, Director of Decision Sciences, Burke, Inc.
Toby Bloomberg, President, Bloomberg Marketing
Theo Downes-Le Guin, Principal, Doxus
Marni Zea Clippinger, Chief Operating Officer, Marketing Science Institute
Leona Foster, Principal, Market Strategies International – Conference Chairperson
Patricia K. Goodrich, Senior Director, Professional Development, American Marketing Association
Ginger Lindsey, President, Ginger Lindsey & Associates, Inc.
Clara Nelson, Program Manager, American Marketing Association
Bob Pankauskas, Director, Consumer Insights, Allstate Insurance Co.
Earl L. Taylor, Chief Marketing Officer, Marketing Science Institute
Donna Wydra, Senior Vice President, Research & Strategy Consulting, Socratic Technologies, Inc.