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AMA Events Directory / Advanced School of Marketing Research

Introduction | Overview | Schedule | Travel | Registration

This course is designed for professional marketing researchers who have a solid base of experience in marketing research and understand how marketing research works as well as the challenges faced by marketing managers. A fundamental understanding of basic statistical methods is expected to maximize the benefit of the program. Those charged with the management of the marketing research function will also benefit from attendance by becoming acquainted with advanced methods used in industry and the ways in which they are applied. The session topics are selected based on input from AMA officers, leading marketing research directors and analysts, and the University of Georgia's Master's of Marketing Research Board.

Who should attend

Upcoming dates

Marketing research professionals. Acceptance based on review of application.

November 4-9, 2007
University of Georgia
Atlanta, Georgia

Why you should attend

The Advanced School of Marketing Research is a 6-day in-depth course, offering first-hand practical knowledge of advanced marketing research methods and applications. This interactive instruction can provide researchers with:

An understanding of sophisticated methods and models of marketing research used to solve marketing problems today
An opportunity to interact with leading practitioners and peers and to learn from the experience of others
Insight regarding the broad applicability of marketing research methods to marketing decision making

Topics addressed in previous sessions include critical issues such as market segmentation modeling, concept testing and new product forecasting, advanced experimental design for conjoint and discrete choice problems, discrete choice modeling, interactive methods of examining advertising effectiveness, data mining methods, and marketing mix modeling.

Offered just once a year.
Don't wait - register now !

For more information on this program, please contact Rachael Benkert at rbenkert@ama.org.

Introduction | Overview | Schedule | Travel | Registration