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AMA Events Directory / AMA Marketing Research Boot Camp™
Introduction | Schedule | Travel | Locations | Registration
Building solid marketing strategies in today’s competitive market is impossible without sound market research. The right market information can boost your sales, position your product more effectively, and help you speak more effectively to your audience.

Reinforce and focus your marketing research skills. This highly interactive program, facilitated by an experienced marketing research professional, can provide you with the knowledge and tools you need to develop and manage research projects to meet your specific goals. No prior marketing research experience is required!

This intense 1 ˝ day training program focuses on the most critical elements of marketing research. It covers the technical aspects of the marketing research process such as sampling, questionnaire design and analysis. You will spend significant time blue-printing real life marketing challenges that organizations can address using proper research methods. Examples include evaluating key brand elements, new product development and customer segmentation. Most of all, you will leave Marketing Research Boot Camp™ with highly usable information to take back and implement immediately.

Register now and provide your marketing and research staff with the tools and skills necessary to keep your organization ahead of the competition!

Who should attend Upcoming dates (click for registration)
  • Marketing researchers new to the field,
  • Seasoned marketers who need an introduction or refresher to marketing research, or
  • Marketing practitioners who interface with marketing research suppliers
 

 

 

 

Why you should attend  
  • How marketing research works to help achieve strategic and tactical marketing goals
  • Fundamentals of research design including:
    • questionnaire design
    • data collection
    • qualitative, quantitative, and experimental research methods
    • analytical techniques such as cross tabs, correlation and other statistical testing methods (for non-statisticians)
    • reporting, action planning and feedback loops
  • The following marketing research topics covered in-depth: 
    • Market Segmentation 
    • Attitudes and Usage Studies
    • New Product Development 
    • Product Design and Pricing 
What past attendees had to say
  • "I think the whole class was great.”
  • “The Boot Camp was very insightful … networking with other marketers (discussing experiences) was extremely valuable.”
  • "The speaker was able to answer with details all of our questions and we talked about real life marketing research examples.”
  • "Overall, I believe it was a great ‘101’ or refresher course."
  • "Good overview, great breadth of information. Gave us lots to think about.”
  • “Speaker was highly experienced and excellent communicator."
Related Conferences/Training Programs - Development Track
Advanced School of Marketing Research
Applied Research Methods

Corporate Training
The Marketing Research Boot Camp™ and the Marketing Boot Camp™ can be conducted on-site for your marketing staff. For more information please contact Marni Greenblatt at mgreenblatt@ama.org.

Nonprofit Marketing Boot Camp™
In today's ever-changing and challenging marketplace, nonprofit organizations need their marketing professionals to understand the basics of marketing now more than ever. The Nonprofit Marketing Boot Camp will provide you and your marketers with the tools and marketing skills to keep your organization ahead of the competition! For more information, click here.

Marketing Boot Camp™
In today's ever-changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA introduces this highly interactive program facilitated by an experienced AMA instructor.
Register now for the Marketing Boot Camp and provide your marketers with the tools and marketing skills to keep your organization ahead of the competition! For more information, click here.

 
Introduction | Schedule | Travel | Locations | Registration

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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