2008 AMA  Strategic Marketing Conference

Brochure

Marketing in a Brave New World

It is an exciting yet scary time to be a marketer. On one hand there are new (and more innovative) competitors entering virtually every market, marketing is everywhere and constantly changing, there has been a breakdown of traditional media, and resources are becoming increasingly scarce. However on the other hand, Web 2.0 has created new opportunities, we are consuming more media, and customers are engaging at unprecedented levels in new and exciting ways.

Attend this forward-thinking strategic marketing event and leave with:

• The latest cutting-edge thinking in the field of innovation.
• An appropriate balance of theory/academic and real world/practical knowledge.
• A comprehensive, end-to-end overview of the innovation process - from the fuzzy front-end to commercialization and launch.
• Multiple balanced and unbiased perspectives on innovation – what does and does not work. 
• Real-world examples and case studies of how executives have successfully used innovation to drive positive business growth in their organizations.
• Knowledge on how innovation can be part of your overall business strategy and company DNA.

Who should attend

CEOs, CMOs, Senior Vice Presidents through Directors of Marketing, Senior Vice Presidents through Directors of Strategic Planning, Directors of Marketing Research, Marketing/Brand Directors and Managers.

Why you should attend

• Learn innovative approaches to fundamental marketing practice, breakthrough trends and concepts and state-of-the-science tools that enable marketing effectiveness.
• Hear real-world scenarios and best-practice case studies presented by marketing experts across the discipline.
• Gain new strategies, approaches and solutions to equip marketers with a refocused frame of mind in the world of increased marketing competition.
• Network with fellow marketers and connect with colleagues

Included in your registration to this event, you will gain access to AMA EventConnect after registration and up to 30 days following this event. AMA EventConnect provides a powerful networking community and dynamic way to connect with colleagues to share ideas, build your network of industry contacts and get more out of the conference by participating in another forum for learning. Look for your email invitation a week after registering for the conference.