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Marketers who are new to the profession. This program is especially relevant for individuals who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing. |
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The AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:
- What Marketing Is Not and What It Is
- How Marketing Works
- A Demonstration of the Marketing Process: A Case
- Analyzing Marketing Opportunities and Selecting Markets to Serve
- Differentiating Yourself from Competitors
- Marketing Programs
- Organizing, Implementing, and Evaluating Marketing Plans
- A Demonstration of the Marketing Process: A Second Case
- Make Your Own Marketing Plan
When finished, you will:
- Have a solid understanding of what marketing is and how it works.
- Learn how to differentiate your products or services from competitors.
- Understand what is necessary to analyze marketing opportunities and to select the most promising market segments to serve as customers.
- Understand how to organize for, implement, and evaluate a marketing effort.
This outstanding program will be facilitated by AMA select faculty, and includes interactive discussions, case studies, and extensive learning opportunities. |
"This is an excellent program - very relevant information that I can use immediately. I am going to recommend this to the rest of my staff."
"Very well done."
"This was a very stimulating exercise and now I plan to continue my marketing education."
"I was amazed at how much this Bootcamp opened my mind and changed my way of thinking about marketing strategies."
"Great job! I will send my staff. I'm very impressed."
Additional Information:
For more information on any of the Boot Camp programs, please contact Marni Greenblatt at mgreenblatt@ama.org.
Corporate Training
The Marketing Research Boot Camp™ and the Marketing Boot Camp™ can be conducted on-site for your marketing staff. For more information please contact Stephanie Crain at 800-AMA-1150 x 9044 or e-mail at scrain@ama.org
Nonprofit Marketing Boot Camp™
In today's ever-changing and challenging marketplace, nonprofit organizations need their marketing professionals to understand the basics of marketing now more than ever.
The Nonprofit Marketing Boot Camp will provide you and your marketers with the tools and marketing skills to keep your organization ahead of the competition! For more information, please contact Marni Greenblatt at mgreenblatt@ama.org. |
