Create the training program you need most. Choose from insightful tutorials covering fundamentals, best practices, and advanced applications in areas critical to your success.
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Marketing professionals in all industries and at all levels of expertise.

March 10-13, 2008
TradeWinds Island Resort
St. Pete Beach, FL

October 27-30, 2008
The Hyatt Lodge at McDonald's Campus
Oak Brook, IL

This unique event for marketing professionals offers you the opportunity to design a customized program that most benefits you! With over twenty two- and four-hour presentations to choose from, including tracks specializing in the latest in strategic marketing, CRM, branding and customer satisfaction/value/loyalty you can create your own schedule to meet your personal objectives.

"This course gave me the modeling tools for creating a strategic marketing plan that will work."

"A Case in Developing Marketing Strategy was interesting and full of practical information that I can put to work immediately."

"This workshop was valuable and enriching."

"Examples are helpful to understand how these tactics play out in the real world."

"Great workshop." It takes the mystery out of CRM."

"This is concrete and substantial information we can use to increase the retention and improve the experience of my customers tomorrow."