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AMA Events Directory / Sixth Annual Marketing Forum: Mastering Brand and Marketing Strategies in the Digital Era
Overview | Registration

Don’t miss the Sixth Annual Marketing Forum: Mastering Brand and Marketing Strategies in the Digital Era on March 11-12th 2008 in San Francisco.

The 2008 Marketing Forum promises to be our most compelling to date, featuring more interactivity and top speakers who will share their winning brand and marketing strategies.

Topics to be covered in 2008 include:

  • A guide to surviving and thriving as a CMO
  • Marketing megatrends 2013
  • Case study interview: sustainability and the greening of the CMO
  • Successful marketing in online media
  • B2B: The marketing/sales interface - developing a winning channel strategy
  • B2C: customer insight 2.0: improving the understanding of the global customer
  • Case study interview: building a global brand
  • Conversational marketing: building relationships with online audiences
  • Transparency: marketing's role in reputational risk management
  • Creating a winning global marketing team
  • Standing the test of time

For more information, please click on the link below: http://www.economistconferences.com/roundtable/public/con_common.asp?rtID=1122&area=2&preview=&rtRegion=1&fprevrt=&sr=

AMA members will receive a $200 discount to the event. To reserve your place, please contact Rosemary DiDomizio at 212-554-0627 or email americas_customerservice@economist.com and reference special invitation code AMAVIP. Registration is subject to the approval of Economist Conferences.
Overview | Registration

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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