Hot Topic
Beyond Marketing 2.0: Harnessing the Power of Social Media for Marketing Campaign Results

Miami - January 11
San Diego - February 22
Chicago - March 28

“Great use of my time! For the first time in my career I am walking away from a conference/seminar with actionable items and plenty of resources to get there. All of the speakers rocked!”

- Hot Topic –Social Media Attendee Miami Session

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Chances are, you’ve heard or read the terms social media, web 2.0 or consumer generated content at some point this week.  Maybe you’ve already heard them too many times to count and still aren’t exactly sure what they mean and why you should care.

Social media is all around us. It’s all that’s new, and all that’s fundamental to marketing at the same time.  Social media, like marketing is about people and their impact on your brand and your impact on their lives.

You know it when you see it, yet it’s a stretch to think how you might leverage social media in your organization.  This first-ever Hot Topic on Social Media is just the place to learn the what, why and how of Social Media and how your organization can benefit from the latest marketing tools and techniques.

The AMA Social Media Hot Topic departs from similar events in that we’ll do a series of ‘Marketing Makeovers” for participating organizations, ensuring that you’ll not only get a few new ideas and a lot of great information, but you’ll be able to see precisely how Social Media can be leveraged in a practical highly successful ways.

Who Should Attend:

• Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.