Best Practices
MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.
| Title | Publication Date | Source | Topic |
| The AMA College2Career Resource Center | 10/3/2011 | | |
| Top Social Media Sites Database | 9/30/2011 | | Advertising, , |
| Social Media Usage Survey | 9/30/2011 | | Advertising, , |
| Social Media Strategy Scorecard | 9/30/2011 | | Advertising, , |
| Social Media Readiness Assessment | 9/30/2011 | | Advertising, , |
| Social Media Program Metrics Dashboard | 9/30/2011 | | Advertising, , |
| Social Media Posting Schedule 2012 | 9/30/2011 | | Advertising, , , |
| Social Media Posting Schedule 2011 | 9/30/2011 | | Advertising, , , , |
| Social Media Policy and Guidlines | 9/30/2011 | | |
| Marketing Measurement Maturity Assessment | 9/30/2011 | | |