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Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
The AMA College2Career Resource Center10/3/2011  
Top Social Media Sites Database9/30/2011 Advertising, ,
Social Media Usage Survey9/30/2011 Advertising, ,
Social Media Strategy Scorecard9/30/2011 Advertising, ,
Social Media Readiness Assessment9/30/2011 Advertising, ,
Social Media Program Metrics Dashboard9/30/2011 Advertising, ,
Social Media Posting Schedule 20129/30/2011 Advertising, , ,
Social Media Posting Schedule 20119/30/2011 Advertising, , , ,
Social Media Policy and Guidlines9/30/2011  
Marketing Measurement Maturity Assessment9/30/2011