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Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
10 Minutes with … Nigel Hollis9/8/2009Marketing NewsAdvertising, Brand/Product Management
When Citizens are Your Customers8/31/2009The McKinsey QuarterlyServices Marketing
How Companies are Benefiting from Web 2.08/31/2009The McKinsey QuarterlyMarketing Research, Marketing Strategy/Planning
Aaker on Branding8/31/2009Marketing NewsBrand/Product Management
Live Like Locals8/31/2009Marketing NewsBrand/Product Management, Marketing Research
Best In Class8/31/2009Marketing NewsBrand/Product Management, Marketing Communications
Bullet Points8/31/2009Marketing News 
Back Page8/31/2009Marketing NewsBrand/Product Management
Break it Down, Build it Up8/31/2009Marketing NewsBrand/Product Management
EXCLUSIVE 2009 Honomichl Global Top 25 Report8/31/2009Marketing NewsMarketing Research

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