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Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
Competing Through Organizational Agility2/1/2010The McKinsey Quarterly 
Reshaping Business Education in a New Era1/31/2010The McKinsey Quarterly 
Building a Sustainable Ford Motor Company: An Interview with Bill Ford1/28/2010The McKinsey Quarterly 
The Five Attributes of Enduring Family Businesses1/27/2010The McKinsey Quarterly 
The Path to Successful New Products1/27/2010The McKinsey Quarterly 
Tips & Templates for Successful Web Events1/11/2010ReadyTalk 
McKinsey Global Survey Results: Tackling Sociopolitical Issues in Hard Times1/4/2010The McKinsey Quarterly 
Making the Most of Corporate Social Responsibility12/31/2009The McKinsey Quarterly 
Rebuilding the American Dream: An Interview with Pete Peterson12/31/2009The McKinsey Quarterly 
Strategy Through Turbulence: An Interview with Don Sull12/31/2009The McKinsey Quarterly 

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