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White Papers

MarketingPower.com White Papers are sponsored reports that educate readers about marketing topics. They are presented on the site in PDF format. Although sponsored, these reports should reflect an informational, rather than an advertising, focus. Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
Nonprofits and Web Conferencing7/1/2009ReadyTalkCustomer Relations, Higher Education Marketing, Interactive Marketing, Marketing Communications, Nonprofit Marketing
Using Webinars to Land Your Tradeshow Leads7/1/2009ReadyTalkCustomer Relations, Database/CRM, Event Management/Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Sales/Sales Management
How Web Conferencing Can Help Your Company Grow7/1/2009ReadyTalkCustomer Relations, Database/CRM, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Nonprofit Marketing, Sales/Sales Management, Other
Hosting a Successful Web Seminar6/29/2009ReadyTalk 
Creating Effective Podcasts for your Business6/26/2009ReadyTalkCustomer Relations, Direct Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Nonprofit Marketing, Other
Training Successfully with Web Seminars6/26/2009ReadyTalk 
Podcasting: What it is and What it Can Do For You6/26/2009ReadyTalkBrand/Product Management, Global Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Nonprofit Marketing, Public Relations, Other
Measuring & Maximizing The Return On Investment Of Market Research6/15/2009B2B InternationalMarketing Research, Marketing Strategy/Planning
The Evolution to SaaS 2.0: Nonprofit Impact Report4/30/2009BlackbaudNonprofit Marketing, Product Development, Professional Development
Technology and Service in High Demand by Medical Groups4/1/2009MGMACustomer Relations, Interactive Marketing, Marketing Strategy/Planning, Services Marketing, Other

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