White Papers
MarketingPower.com White Papers are sponsored reports that educate readers about marketing topics. They are presented on the site in PDF format. Although sponsored, these reports should reflect an informational, rather than an advertising, focus. Manuscript Guidelines are available online.
| Title | Publication Date | Source | Topic |
| Background and Facts About Twentysometings | 10/15/2009 | Choose on Purpose Institute | |
| The Medical Practice of the Future: Competitively Position Your Products and Services | 10/15/2009 | Medical Group Management Association (MGMA) | Brand/Product Management, Database/CRM, Direct Marketing, Interactive Marketing, Marketing Strategy/Planning |
| Measuring High Performance Sponsorship Programs | 8/26/2009 | IEG | Marketing Strategy/Planning |
| Focusing on Responsibility: Reframing the Healthcare Industry’s Marketing Relationships | 8/26/2009 | IEG | |
| Nonprofits and Web Conferencing | 7/1/2009 | ReadyTalk | Customer Relations, Higher Education Marketing, Interactive Marketing, Marketing Communications, Nonprofit Marketing |
| Using Webinars to Land Your Tradeshow Leads | 7/1/2009 | ReadyTalk | Customer Relations, Database/CRM, Event Management/Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Sales/Sales Management |
| How Web Conferencing Can Help Your Company Grow | 7/1/2009 | ReadyTalk | Customer Relations, Database/CRM, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Nonprofit Marketing, Sales/Sales Management, Other |
| The Mother of Invention: The Power of Merchant-Funded Rewards in a Recession | 6/30/2009 | COLLOQUY | Customer Relations, Database/CRM, Marketing Strategy/Planning |
| Hosting a Successful Web Seminar | 6/29/2009 | ReadyTalk | |
| Creating Effective Podcasts for your Business | 6/26/2009 | ReadyTalk | Customer Relations, Direct Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Nonprofit Marketing, Other |