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White Papers

MarketingPower.com White Papers are sponsored reports that educate readers about marketing topics. They are presented on the site in PDF format. Although sponsored, these reports should reflect an informational, rather than an advertising, focus. Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
Sponsored eBook: The Open and Shut Case for Content Curation1/30/2012Curata by HiveFire, Inc.Brand/Product Management, Marketing Communications, Strategy/Planning
Harnessing the Power of Facebook Data12/14/2011MicroStrategyDatabase/CRM, Online/Interactive Marketing, Strategy/Planning
Capitalizing on Change: Turning Disruption into Opportunity12/14/2011MicroStrategyDatabase/CRM, Online/Interactive Marketing, Marketing Communications, Strategy/Planning
The Formula for Success: Preference and Trust -- Consumer Channel Preference Study12/1/2011EpsilonAdvertising, Brand/Product Management, Direct Marketing, Event Management/Marketing, Global Marketing, Online/Interactive Marketing, Marketing Communications, Strategy/Planning, Merchandising/Retail, Nonprofit Marketing, Public Relations, Sales/Sales Management, Professional Services
Sales and Marketing Alignment: The New Power Couple12/1/2011Aberdeen GroupDatabase/CRM, Direct Marketing, Event Management/Marketing, Global Marketing, Higher Education Marketing, Online/Interactive Marketing, Academia, Marketing Communications, Marketing Research, Strategy/Planning, Merchandising/Retail, Nonprofit Marketing, Sales/Sales Management, Professional Services
Understand and Improve Customer Engagement11/23/2011ProphetCustomer Engagement, Marketing Communications, Strategy/Planning
Fusing Email and Direct Mail to Boost your Multichannel Marketing Campaigns11/16/2011InfogroupDirect Marketing, Marketing Communications, Strategy/Planning
The Analytical SMB: More Data, More Users, Less Time11/1/2011Aberdeen GroupStrategy/Planning
SaaS CRM in the Enterprise: How to Service and Support High-Performing Cloud Deployments11/1/2011Aberdeen GroupCustomer Engagement, Database/CRM, Merchandising/Retail, Sales/Sales Management
The New Mobile Marketing Imperative: Measuring What Matters10/1/2011Aberdeen GroupDirect Marketing, Event Management/Marketing, Global Marketing, Higher Education Marketing, Online/Interactive Marketing, Marketing Research, Strategy/Planning, Nonprofit Marketing