White Papers

MarketingPower.com White Papers are sponsored reports that educate readers about marketing topics. They are presented on the site in PDF format. Although sponsored, these reports should reflect an informational, rather than an advertising, focus. Manuscript Guidelines are available online.

Title	Publication Date	Source	Topic
Solutions to the Demise of Directory Assistance Data	9/24/2008	Amacai Information Corporation
Relevant Communications Bring a Welcome Boost	9/8/2008	Xerox
Not-for-Profits Raise Response Rates	8/9/2008	Xerox
White Paper: The Purchasing Power of Today’s Medical Group Practice	8/7/2008
Integration: The Holy Grail of Online Marketing	8/5/2008	Lyris, Inc.
Return on Sales Enablement	2/2/2008	Savo Group
A Prescription for Continued Growth	12/31/2007	Maritz
A Holistic View of Brand: Maritz Comprehensive Brand Audit, Rationale and Case Stud:	12/31/2007	Maritz	Advertising, , , ,
Loyalty Marketing is Ready for Its Close-Up	12/31/2007	Maritz
Engaging Customer-Facing Bank Employees to Create a Service Culture	12/31/2007	Maritz

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White Papers