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Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
Competing Through Organizational Agility2/1/2010The McKinsey QuarterlyBrand/Product Management, Marketing Strategy/Planning, Merchandising/Retail
Reshaping Business Education in a New Era1/31/2010The McKinsey QuarterlyHigher Education Marketing
Building a Sustainable Ford Motor Company: An Interview with Bill Ford1/28/2010The McKinsey QuarterlyBrand/Product Management
The Five Attributes of Enduring Family Businesses1/27/2010The McKinsey Quarterly 
The Path to Successful New Products1/27/2010The McKinsey QuarterlyBrand/Product Management, Product Development
Tips & Templates for Successful Web Events1/11/2010ReadyTalkEvent Management/Marketing, Interactive Marketing
McKinsey Global Survey Results: Tackling Sociopolitical Issues in Hard Times1/4/2010The McKinsey QuarterlyCustomer Relations, Database/CRM, Global Marketing
Rebuilding the American Dream: An Interview with Pete Peterson12/31/2009The McKinsey QuarterlyProfessional Development
Strategy Through Turbulence: An Interview with Don Sull12/31/2009The McKinsey QuarterlyBrand/Product Management, Global Marketing, Marketing Strategy/Planning
Navigating the New Normal: A Conversation with Four Chief Strategy Officers12/31/2009The McKinsey QuarterlyGlobal Marketing, Marketing Strategy/Planning

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