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Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.


TitlePublication DateSourceTopic
Creating Posts with Punch: A Checklist for Social Marketers6/15/2012Epsilon 
You Are What You Post: Managing Your Personal Brand in the Social Sphere5/18/2012Epsilon 
How to Tell the Best from the Rest: 10 Need-to-Knows to Find Good Customer Targets3/15/2012Copernicus 
Making the Most Out of the Trade Show Experience8/1/2011HSMAI 
How To Stay Constantly Connected5/13/2011American Marketing Association 
Applying Global Trends: A Look at China’s Auto Industry7/31/2010The McKinsey Quarterly 
Comparing Urbanization in China and India7/31/2010The McKinsey Quarterly 
Sizing Africa’s Business Opportunities7/31/2010The McKinsey Quarterly 
How US Multinationals Drive Economic Growth6/30/2010The McKinsey Quarterly 
The New Japanese Consumer6/30/2010The McKinsey Quarterly