Best Practices
MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.
| Title | Publication Date | Source | Topic |
| Best Practices in Lead Management | 6/30/2008 | MarketingPower.com | |
| Best In Class: Budget Blinds Inc. | 6/1/2008 | Marketing News | Advertising, , , , , |
| Feature: Just Say No | 4/15/2008 | Marketing News | Advertising, , , , , |
| Networking to Create Leads | 4/8/2008 | MarketingPower.com | |
| Best In Class: Cognos Inc. | 4/1/2008 | Marketing News | |
| Best In Class: Jessica's Biscuit | 3/1/2008 | Marketing News | |
| Core Concepts: Make a Match | 3/1/2008 | Marketing News | Advertising |
| Best In Class: 1st Advantage Federal Credit Union | 2/15/2008 | Marketing News | Advertising, , , |
| Best In Class: H.J. Heinz Company | 2/1/2008 | Marketing News | Advertising, , , , , , , |
| Best In Class: Nilfisk-Advance America Inc. | 1/15/2008 | Marketing News | Advertising, , |