Best Practices
MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.
| Title | Publication Date | Source | Topic |
| The AMA College2Career Resource Center | 10/3/2011 | | |
| Top Social Media Sites Database | 9/30/2011 | | Advertising, Interactive Marketing, Marketing Communications |
| Social Media Usage Survey | 9/30/2011 | | Advertising, Brand/Product Management, Interactive Marketing |
| Social Media Strategy Scorecard | 9/30/2011 | | Advertising, Brand/Product Management, Interactive Marketing |
| Social Media Readiness Assessment | 9/30/2011 | | Advertising, Brand/Product Management, Interactive Marketing |
| Social Media Program Metrics Dashboard | 9/30/2011 | | Advertising, Brand/Product Management, Interactive Marketing |
| Social Media Posting Schedule 2012 | 9/30/2011 | | Advertising, Interactive Marketing, , Public Relations |
| Social Media Posting Schedule 2011 | 9/30/2011 | | Advertising, Brand/Product Management, Interactive Marketing, , Public Relations |
| Social Media Policy and Guidlines | 9/30/2011 | | Interactive Marketing, Marketing Communications, Marketing Strategy/Planning |
| Marketing Measurement Maturity Assessment | 9/30/2011 | | Brand/Product Management, Customer Relations, Direct Marketing, Event Management/Marketing, Interactive Marketing, Marketing Communications, Marketing Strategy/Planning, Product Development |