Best Practices

MarketingPower.com Best Practice articles are primers on core marketing topics, written for AMA by industry experts. These articles, available exclusively for AMA members, instruct readers on the fundamentals of such areas as interactive marketing, advertising, brand management, marketing strategy, and customer relations. They provide overviews of essential concepts and tips for applying this knowledge to achieve marketing success. Interested in authoring a Best Practice paper? Manuscript Guidelines are available online.

Title	Publication Date	Source	Topic
Learn Lingo for Today with New Urban Dictionary	6/26/2009	Marketing Matters	Brand/Product Management, Interactive Marketing
Marketers Must Prepare for Shift to Customer Engagement Agency Model	6/26/2009	Marketing Matters	Customer Relations, Interactive Marketing
Value Above Cost: New Customer Focused Metric Aims to Measure ROMI	6/26/2009	Marketing Matters	Marketing Strategy/Planning
Emails Miss Mark with Millennials	6/26/2009	Marketing Matters	Direct Marketing, Interactive Marketing
A Recession Education: Lessons Learned From a Challenging Economy	6/12/2009	Marketing Matters	Marketing Strategy/Planning
Wanted: Chief Meaning Officer	6/12/2009	Marketing Matters	Marketing Strategy/Planning, Professional Development
Blog Bytes and Bits from Around the Blogosphere - June 2009	6/12/2009	Marketing Matters	Brand/Product Management, Interactive Marketing
Rethinking ROI: A Fresh Look at Financial Performance Metrics	6/12/2009	Marketing Matters	Marketing Strategy/Planning
The Future Role of Marketing in the Organization	5/28/2009
The Future Role of Marketing in the Organization	5/28/2009

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Best Practices