Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Reference Section

This section provides in-depth coverage of marketing topics gathered from AMA publications and other leading industry sources, as well as original MarketingPower.com Best Practice papers.


TitlePublication DateArticle TypeSourceTopic
The Impact of Advertising on Media Bias2/1/2012ArticleJournal of Marketing Research (JMR)Advertising, Strategy/Planning
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice2/1/2012ArticleJournal of Marketing Research (JMR)Strategy/Planning, Merchandising/Retail
Spatiotemporal Allocation of Advertising Budgets2/1/2012ArticleJournal of Marketing Research (JMR)Advertising, Marketing Communications, Strategy/Planning
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation2/1/2012ArticleJournal of Marketing Research (JMR)Brand/Product Management, Marketing Research, Packaging/POP
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice2/1/2012ArticleJournal of Marketing Research (JMR)Online/Interactive Marketing, Academia, Marketing Research, Strategy/Planning, Product Management/Development
The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality2/1/2012ArticleJournal of Marketing Research (JMR)Brand/Product Management, Marketing Research, Strategy/Planning
Individual Differences in Brand Schematicity2/1/2012ArticleJournal of Marketing Research (JMR)Brand/Product Management, Marketing Communications
Paying with Money or Effort: Pricing When Customers Anticipate Hassle2/1/2012ArticleJournal of Marketing Research (JMR)Customer Engagement, Product Management/Development
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior2/1/2012ArticleJournal of Marketing Research (JMR)Brand/Product Management, Academia, Marketing Research, Merchandising/Retail,
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption2/1/2012ArticleJournal of Marketing Research (JMR)Advertising, Brand/Product Management, Higher Education Marketing, Online/Interactive Marketing, Academia, Marketing Communications,

American Marketing Association

back to top  

membership

resource library

events

about ama

community
 

career

marketingpower.com

connect with us

amaconnect facebook linkedin twitter youtube
AMA Icon American Marketing Association | Copyright © 2012 MarketingPower, Inc.
The site content may not be copied, reproduced or redistributed without prior written permission from the American Marketing Association or its affiliates.