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Reference Section

This section provides in-depth coverage of marketing topics gathered from AMA publications and other leading industry sources, as well as original MarketingPower.com Best Practice papers.


TitlePublication DateArticle TypeSourceTopic
Loyalty 2.0 Three trends that may alter the loyalty landscape11/16/2009ArticleCOLLOQUYBrand/Product Management, Customer Relations, Database/CRM, Global Marketing, Marketing Strategy/Planning, Services Marketing
7 Habits of Highly Successful Surveys11/13/2009WhitepaperVoviciMarketing Research
The Oriental Crown11/11/2009ArticleCOLLOQUYBrand/Product Management, Customer Relations, Database/CRM, Global Marketing, Marketing Strategy/Planning, Merchandising/Retail,
The Pollution Solution11/9/2009ArticleCOLLOQUYDatabase/CRM, Marketing Strategy/Planning,
The Big Welcome: How Hyatt’s bold moves pay dividends in the recession economy11/5/2009ArticleCOLLOQUYBrand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning,
Thinking Outside the Chocolate Box11/5/2009ArticleCOLLOQUYBrand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning, Merchandising/Retail,
Loyalty Evolution: Talkin’ ’bout pickle...with relish11/4/2009ArticleCOLLOQUYBrand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning, Merchandising/Retail
Why Sponsorship is the Fastest-Growing Marketing Medium11/4/2009ArticleIEGAdvertising, Marketing Strategy/Planning
The Horror!11/2/2009 Marketing NewsMarketing Strategy/Planning, Professional Development
Best In Class11/2/2009 Marketing NewsAdvertising, Brand/Product Management

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