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Reference Section

This section provides in-depth coverage of marketing topics gathered from AMA publications and other leading industry sources, as well as original MarketingPower.com Best Practice papers.


TitlePublication DateArticle TypeSourceTopic
Green Products Could Sell Better When Downplaying Their 'Greenness,' Study Finds5/15/2013ArticleMarketing News Exclusives 
Getty Helps Clients Visualize Big Data Trends5/15/2013ArticleB2B Marketing 
Where Does the Tim Tebow Brand Stand?5/15/2013ArticleMarketing News Exclusives 
How to Deliver on Your Brand Promise Through Your Call Center5/15/2013ArticleB2B Marketing 
CRM Makes the Dean's List5/15/2013ArticleMarketing News Exclusives 
Fail Forward: Tips for Creating a Business Culture of Learning5/15/2013ArticleB2B Marketing 
Energy Consumption In The Developing World In 20305/10/2013WhitepaperSIS International Research 
Big Data-Fueled Marketing Intelligence: Six Ingredients to Smarter Marketing5/10/2013WhitepaperDomo, Inc 
7 Secrets of the Data Driven CMO5/10/2013WhitepaperDomo, Inc. 
The CMO's Guide to Beating the Engagement Crisis5/9/2013WhitepaperBadgeville 

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