Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Reference Section

This section provides in-depth coverage of marketing topics gathered from AMA publications and other leading industry sources, as well as original MarketingPower.com Best Practice papers.


TitlePublication DateArticle TypeSourceTopic
How Do You Measure Engagement? 12/31/2008ArticleMarketingNPV 
A Dialogue on Marketing Measurement with Diageo's Rob Malcolm12/31/2008ArticleMarketingNPV 
Got Accountability?12/31/2008ArticleMarketingNPV 
Note to CMOs: Get a Contract12/31/2008ArticleMarketingNPV 
Making Six Sigma Work For Marketing12/31/2008ArticleMarketingNPV 
Eliciting Preference for Complex Products: A Web-Based Upgrading Method10/1/2008 Journal of Marketing Research (JMR) 
Winners and Losers in a Major Price War10/1/2008 Journal of Marketing Research (JMR) 
To Innovate or Imitate? Entry Strategy and the Role of Market Research10/1/2008 Journal of Marketing Research (JMR) 
An Integrated Model of Discrete Choice and Response Time10/1/2008 Journal of Marketing Research (JMR)Other
Split Questionnaire Design for Massive Surveys10/1/2008 Journal of Marketing Research (JMR) 

AMA IconPowered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.