Reference Section
This section provides in-depth coverage of marketing topics gathered from AMA publications and other leading industry sources, as well as original MarketingPower.com Best Practice papers.
| Title | Publication Date | Article Type | Source | Topic |
| Loyalty 2.0 Three trends that may alter the loyalty landscape | 11/16/2009 | Article | COLLOQUY | Brand/Product Management, Customer Relations, Database/CRM, Global Marketing, Marketing Strategy/Planning, Services Marketing |
| 7 Habits of Highly Successful Surveys | 11/13/2009 | Whitepaper | Vovici | Marketing Research |
| The Oriental Crown | 11/11/2009 | Article | COLLOQUY | Brand/Product Management, Customer Relations, Database/CRM, Global Marketing, Marketing Strategy/Planning, Merchandising/Retail, |
| The Pollution Solution | 11/9/2009 | Article | COLLOQUY | Database/CRM, Marketing Strategy/Planning, |
| The Big Welcome: How Hyatt’s bold moves pay dividends in the recession economy | 11/5/2009 | Article | COLLOQUY | Brand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning, |
| Thinking Outside the Chocolate Box | 11/5/2009 | Article | COLLOQUY | Brand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning, Merchandising/Retail, |
| Loyalty Evolution: Talkin’ ’bout pickle...with relish | 11/4/2009 | Article | COLLOQUY | Brand/Product Management, Customer Relations, Database/CRM, Marketing Strategy/Planning, Merchandising/Retail |
| Why Sponsorship is the Fastest-Growing Marketing Medium | 11/4/2009 | Article | IEG | Advertising, Marketing Strategy/Planning |
| The Horror! | 11/2/2009 | | Marketing News | Marketing Strategy/Planning, Professional Development |
| Best In Class | 11/2/2009 | | Marketing News | Advertising, Brand/Product Management |