Eureka Facts is the marketing analytics firm that brings you the Smart Marketing Information. We specialize in marketing research and analysis through qualitative, quantitative and superquantitative research and analysis.
Services include:
Customer Profiling & Segmentation. We identify and profile the segments that make your market, their strengths, where and how to find more prospects in your target markets and the motivators for each segment.
Predictive Modeling & Data-mining. Target, segment, cross-sell & up-sell through using our data analytics and precision-marketing to optimize outcomes.
Custom Survey Research & Analysis. Strong capabilities in online surveys, mixed mode surveys, focus groups, online groups, and combined methods. Expertise in market studies, customer needs and customer satisfaction measurement.
Geo-Mapping. Dynamic geography-based analysis using GIS systems to support geo-marketing strategy and tactics.
Eureka Facts Centers of Excellence have experts focused on specific practice areas:
Marketing & Business Analytics
Latino / Hispanic Research
Education Programs
Nonprofit / Association Research
Government Solutions
Eureka Facts, the Smart Marketing Information.