A Member's Only Resource
The AMA Marketer's Toolkit can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location - no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!
Have an idea for a "must have" marketing tool that you would like to see added to The Marketer's Toolkit? Send your suggestions to toolkit@ama.org.
Like the tools, but not a member? Learn more about AMA membership benefits and join us today!
Branding & Marketing Essentials
The Marketing & Branding Essentials provides you with a variety of tools and templates to help you in your marketing program and strengthen your brands. These essentials include everything from a Calendar & Budget Template to a Brand Assessment Tool to a Key Marketing Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.
Lead Generation & Automation Essentials
The Lead Generation & Automation Essentials provides you with a variety of tools and templates to help you get started on automating marketing and sales functions and generate quality, targeted leads for your sales team. These essentials include everything from a Lead Scoring Template to a Message Mapping Tool to a Lead Generation Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.
Mobile Marketing Essentials
Mobile Marketing Essentials will provide you with the tools and templates you need to define, track and report the success of your mobile marketing program. These essentials include such things as Readiness Assessment, Strategy Scorecard, Competitive Tracking Tool and more. Click on any of the tools below to learn more and to access the tools.
Social Media Essentials
The Social Media Essentials will provide you with the tools and templates you need to develop, execute and evaluate a successful social media strategy. These essentials include such things as a Top Social Media Sites Database, a template for a Social Media Business Case, a Social Media Competitive Tracking Tool and a Social Media Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.
Website Development Essentials
Website Development Essentials will provide you with the tools and templates you need to audit, design, maintain and measure the success of a website that showcases your content and expertise and helps your sales conversions. These essentials include such things as a Web Requirements Priority Index, Website Content Audit Tool, Website Design RFP, Website ROI Calculator and a Website Program Metrics Dashboard. Click on any of the tools below to learn more and to access the tools.
Content Marketing Essentials
The Content Marketing Essentials provides you with a variety of tools and templates to help you in your content marketing program and strengthen your brand awareness. These essentials include everything from a Content Mapping Template to a Content Monitoring Tool to a Metrics Dashboard. Click on any of the tools below to learn more and to access the tool.