Latest Resources from Marketingpower http://www.marketingpower.com/ResourceLibrary/Pages/Forms/AllItems.aspx Latest Resources from Marketingpower American Marketing Association Fri, 24 May 2013 02:31:56 GMT Microsoft SharePoint Foundation RSS Generator 60 en-US list Resource Library: Pages http://www.marketingpower.com/Content/AMA_LOGO.gif http://www.marketingpower.com/ResourceLibrary/Pages/Forms/AllItems.aspx the-rise-of-the-african-consumer http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/the-rise-of-the-african-consumer.aspx Title: The Rise of the African Consumer
Description: Africa's consumer-facing industries are expected to grow by more than $400 billion by 2020. The potential of the consumer market is being realized. But there has been a lack of information on how to access the consumer market in Africa.
Content Tag Keywords: africa, market research, consumer insights, rise, african, consumer
]]> Daniella Anaya Fri, 11 Jan 2013 15:38:47 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/the-rise-of-the-african-consumer.aspx the-coming-era-of-on-demand-marketing http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/the-coming-era-of-on-demand-marketing.aspx Title: The Coming Era of ‘On-Demand’ Marketing
Description: Emerging technologies are poised to personalize the consumer experience radically – in real time and almost everywhere. It’s not too early to prepare.
Content Tag Keywords: coming, era, on demand, marketing,
]]> Daniella Anaya Mon, 06 May 2013 16:24:06 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/the-coming-era-of-on-demand-marketing.aspx six-social-media-skills-every-leader-needs http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/six-social-media-skills-every-leader-needs.aspx Title: Six Social Media Skills Every Leader Needs
Description: Organizational social media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up.
Content Tag Keywords: six, social, media, skills, every, leader, needs, social media, facebook, twitter, linkedin, vine
]]> Daniella Anaya Mon, 22 Apr 2013 19:07:43 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/six-social-media-skills-every-leader-needs.aspx fail-forward-creating-business-culture-learning http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/b2b/2013/5/fail-forward-creating-business-culture-learning.aspx Title: Fail Forward: Tips for Creating a Business Culture of Learning
Description: Here are tips for writing a company failure report and maximizing the education that businesses gain from missteps.
Content Tag Keywords: failure, b-to-b, innovation, failure report, Fail Forward, Engineers Without Borders Canada, best practices, business culture, education, acceptance, Ashley Good, non-profit, professional development
]]> Marguerite McNeal Tue, 14 May 2013 17:00:58 GMT http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/b2b/2013/5/fail-forward-creating-business-culture-learning.aspx indias-internet-oppurtunity http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/indias-internet-oppurtunity.aspx Title: India's Internet Opportunity
Description: India is on the verge of a huge expansion in Internet usage. If it manages its online engagement intelligently, GDP could soar.
Content Tag Keywords: india, internet, oppurtunity, gdp, population, initiative
]]> Daniella Anaya Mon, 22 Apr 2013 17:45:15 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/indias-internet-oppurtunity.aspx how-big-data-can-revolutionize-pharmaceutical-rd http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/how-big-data-can-revolutionize-pharmaceutical-rd.aspx Title: How Big Data can Revolutionize Pharmaceutical R&D
Description: Pharmaceutical R&D suffers from declining success rates and a stagnant pipeline. Big data and the analytics that go with it could be a key element of the cure.
Content Tag Keywords: big, data, revolutionize, pharma, pharmaceutical, rd
]]> Daniella Anaya Mon, 29 Apr 2013 16:55:39 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/how-big-data-can-revolutionize-pharmaceutical-rd.aspx bring-analytics-out-of-the-basement http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/Prophet/2013/bring-analytics-out-of-the-basement.aspx Title: Bring Analytics Out of the Basement
Description: Marketers are fast approaching the point of diminishing returns when it comes to the pure, mathematical aspects of analytics.
Content Tag Keywords: ring, analytics, out, basement, metrics, human, marketing, data, algorithm, math
]]> Kevin Campbell Mon, 11 Mar 2013 20:36:26 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/Prophet/2013/bring-analytics-out-of-the-basement.aspx engaging-boards-on-the-future-of-marketing http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/engaging-boards-on-the-future-of-marketing.aspx Title: Engaging Boards on the Future of Marketing
Description: At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.
Content Tag Keywords: engaging, board, future, marketing, boardroom
]]> Daniella Anaya Mon, 22 Apr 2013 17:30:53 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/engaging-boards-on-the-future-of-marketing.aspx demystifying-social-media http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/demystifying-social-media.aspx Title: Demystifying Social Media
Description: As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision-making in predictable ways.
Content Tag Keywords: demystifying, social, media, social media, executives, engagement, users, facebook, twitter, vine, instagram
]]> Daniella Anaya Mon, 29 Apr 2013 15:41:49 GMT http://www.marketingpower.com/ResourceLibrary/Pages/Content Partner Article Pages/McKinsey and Company/2013/demystifying-social-media.aspx getty-helps-clients-visualize-big-data http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/b2b/2013/5/getty-helps-clients-visualize-big-data.aspx Title: Getty Helps Clients Visualize Big Data Trends
Description: Getty Images helps its clients select the best media to visualize company data.
Content Tag Keywords: Getty Images, Larry Cohen, business intelligence, Big Data, data visualization, visual storytelling, Alexandra Mitchell, virtual persona, insights, b-to-b, analytics, trend research, marketing research
]]> Marguerite McNeal Tue, 14 May 2013 20:08:57 GMT http://www.marketingpower.com/ResourceLibrary/Pages/newsletters/b2b/2013/5/getty-helps-clients-visualize-big-data.aspx