Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Social Media Channel Prioritization Tool

Marketer's ToolkitUse our Social Media Channel Prioritization Tool to evaluate your social media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project using the ranking scale, the tool will provide you with an overall channel score.  You can view the bubble matrix chart to see a visual representation of your results and communicate the findings of your analysis.

Click on the video to the right to learn more about this tool.

Access the Social Media Channel Prioritization Tool