Think you want to start a mobile marketing program at our organization? You need to create a rational, defensible business case for making an investment, both financially and in terms of resources, in a mobile marketing program.
It is important to convey exactly with the program will look like and the level of investment to key stake holders to help them understand the impact and the benefits to the business. This 9-page business case template will help you to put together a concise business case for your mobile marketing program - and help get the buy in and ultimate approval of your team so you can move forward with your mobile marketing program!
Click on the video to the right to learn more about this tool.
Access Mobile Marketing Business Case Template