What is your mobile marketing strategy? If you need a simple way to demonstrate your mobile marketing objectives, programs, metrics, and timeframes, this strategy scorecard can help. For each of the four key objectives, you are asked to outline each program, initiative or action, and for each key performance indicator that you should be tracking it measures your success on your target time line. This is a great, comprehensive way to track, and communicate the current status of your mobile marketing program!
Click on the video to the right to learn more about this tool.
Access the Mobile Marketing Strategy Scorecard