Before you begin your project, identify your risks with mobile marketing, assess their impact & probability, and develop a risk mitigation plan.
This simple spreadsheet allows you to write the description of an event, the expected outcome, the impact it will have, and probability of it happening, based on a scale of high, medium and low; it then provides an area to define a mitigation plan for each event. This template provides eleven examples, but plenary of room for additional risks as different mobile marketing risks arise.
Click on the video to the right to learn more about this tool.
Access the Mobile Marketing Risk Assessment