Take the time to audit your readiness to move forward with a mobile marketing program so you know in advance areas that will need support.
This assessment will help you understand your current “score” in five key areas: senior management commitment; alignment with business goals and objectives; mobile marketing knowledge, trends and regulations; planning; staff, systems, and training. The first step is to establish weighting across the five key areas. Next, complete the self-assessment and score yourself against the best practices listed. Finally the results tab will automatically tabulate the findings and gives you your current state and a goal state so you can clearly communicate the results of the assessment and what areas need improvement. Finally, refer to the recommendations tab for top line hints on how to improve your mobile marketing program.
Click on the video to the right to learn more about this Access the Mobile Marketing Readiness Assessment tool.