Key messages are so important to the target audience. Deciding your message strategy is also critical.
Message Mapping Tool allows you to document and prioritize your messages. After you write down and label your messages, you can evaluate your messages on effectiveness, credibility, and resonance. By weighting your messages, you can see the results in a visual. This is a great brainstorming tool where you can see which messages are most effective and which are not.
Access the Message Mapping Tool.