It is time to look at your marketing program and set its objectives. A strategy scorecard is exactly what you need to get started.
Lead Generation Objectives Scorecard is a simple Excel template that organizes your marketing program’s objectives. The three categories in this scorecard are: programs, initiatives, and actions; key performance indicators and metrics; and target timeframes to achieve goals. After listing the points under each heading, you are now ready to share this information with the rest of your team.
Access the Lead Generation Objectives Scorecard.