The State of Digital Marketing 2010
Published 3/4/2010
Author: Piet Levy
Piet Levy is a Staff Writer for Marketing News.
Summary
In January, Marketing News assembled an exceptional panel of digital marketing experts – Forrester’s Emily Riley, Razorfish’s Pete Stein and SAS Institute Inc.’s David B. Thomas – to talk about the state of digital marketing today and in the future.
Below is a complete transcript of the conversation. Beginning March 8, you can also listen to the discussion in a special edition of the American Marketing Association’s MarketingPower podcast series, available to download at MarketingPower.com. Excerpts from the 45-minute discussion appear in the March 15 issue of Marketing News, the magazine’s first digital special edition. That article, “The State of Digital Marketing,” is also available to download at MarketingPower.com
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