Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Reposition Your University's Brand with Mobile

Date: 10/22/2012


​PRESENTED BY:
American Marketing Association

SPONSORED BY:

SPEAKER:
Craig DeVoe
, Vice President of Global Market Development, Blackboard Mobile

MODERATOR:
Anthony Salas
, American Marketing Association

Mobile is the hot topic of conversation within every marketing team across every industry, but this is not simply a new channel to deliver the same old message or a technology to simply build an app. The mobile world presents an opportunity for you to redefine your university's identity where it matters most - helping you attract the best students, and maintain a meaningful relationship with them while they're on campus and beyond.

Join Craig DeVoe, Vice President of Global Market Development for Blackboard Mobile, to learn how marketing leaders across the world are leading efforts to reposition their brand and enhance their enrollment strategies with a custom mobile app.