Last time you visited a Disney park did you snap a pic with Mickey but snub Donald the Duck? Ride Space Mountain four times but skip It’s a Small World? Took home Mickey Mouse ears and snacked on a corn dog?
Disney will know all and keep track of your park preferences and activities, all the better to refine its offerings and customize its marketing messages.
In coming months, Disney plans to roll out a new vacation management system called MyMagic+ that aims to change how its estimated 30 million customers a year do just about everything at Walt Disney facilities, increasing customer loyalty in the process.
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