Making Big Data Actionable
Author: David Krajicek
David Krajicek is CEO of GfK Consumer Experiences North America.
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The synchronicity was striking—and not wholly coincidental. At a time when marketers were being asked to prove the return on their marketing investments as never before, the era of Big Data arrived with the promise of a metric for every nuance, a dashboard for each marketing effort. You could say that the digital economy began to feed on itself. Once it developed a taste for immediate learning, it became insatiable.
2013 Marketing Thought Leaders/American Marketing Association
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