Nancy Pekala is the AMA's Senior Director of Online Content.
We’ve all heard the common adage,
“Measure what matters.” Perhaps in no
other area of marketing currently is that nugget of truth as valid as it is
with social media. Brands have been busy
these last few years adopting social media, mobile technologies and cloud
computing to drive true business change.
Yet, the vast majority of these organizations have no tangible process
in place to harness the power of these technologies and measure their
In this exclusive interview, Prashant
Parida, Senior Vice President, Social Media at Blue Ocean, shares his perspectives on insights culled from his firm's most recent SEI 100 study which evaluates social media effectiveness and identifies the top performers among Fortune 100 brands.
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