Rich Beatty is Partner and Co-Founder of CMG Partners. Rich has helped shape the future of clients from telecom and several other high-growth sectors, including Comcast, State Farm, Verisign, Nextel, Sprint, British Telecom, MCI and Sirius XM.
The economic crash in 2008 was a catalyst for marketers to turn to science and data to prove their worth. This coincided with the availability of cheaper, deeper marketing technology and more mainstream adoption of metrics and dashboards. All the while, the very nature of customer engagement itself was changing to be online, real-time, direct and measurable.
The result has been a radical transformation in many marketing organizations — where lead marketers have increased their ability to measure, drive change and tie it all to top- and bottom-line performance
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