Campaign Corner: Barbie’s Dream(house) Come True
Author: Marguerite McNeal
Marguerite McNeal is a staff writer for the AMA’s magazines and e-newsletters
Malibu residents will soon be one blonde short. Barbie posted a “for sale” sign on her three-story, pink “Dreamhouse” last week and will embark on a worldwide tour to find a new home. Listed for $25 million, the iconic palace has been a fictional Malibu landmark for 41 years. Now it’s the anchor for Mattel’s yearlong campaign to create a new home for Barbie, enlisting help from a celebrity real estate agent and a four-man dream team of designers.
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