Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing Thought Leaders

Campaign Corner: Barbie’s Dream(house) Come True

Rated:

by 0 Members

Published  


Author: Marguerite McNeal

Marguerite McNeal is a staff writer for the AMA’s magazines and e-newsletters​

Summary

​​

 

Malibu residents will soon be one blonde short. Barbie posted a “for sale” sign on her three-story, pink “Dreamhouse” last week and will embark on a worldwide tour to find a new home. Listed for $25 million, the iconic palace has been a fictional Malibu landmark for 41 years. Now it’s the anchor for Mattel’s yearlong campaign to create a new home for Barbie, enlisting help from a celebrity real estate agent and a four-man dream team of designers.

©2013 Marketing Thought Leaders/American Marketing Association

All Rights Reserved

Subscribe to Marketing Thought Leaders

Join the Conversation in the Marketing Strategy and Interactive Marketing Groups on AMAConnect™
 

Please register or login to view this article

Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

American Marketing Association

back to top  

membership

resource library

events

about ama

community
 

career

marketingpower.com

connect with us

amaconnect facebook linkedin twitter youtube
AMA Icon American Marketing Association | Copyright © 2013 MarketingPower, Inc.
The site content may not be copied, reproduced or redistributed without prior written permission from the American Marketing Association or its affiliates.