Skip Ribbon Commands
Skip to main content
Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Marketing Thought Leaders

Campaign Corner: Microsoft’s ‘Bing It On’ Challenge

Rated:

by 0 Members

Published 9/17/2012


Author: Marguerite McNeal

​Marguerite McNeal is a Staff Writer for the AMA’s Magazines and e-Newsletters.

Summary

​
​The Brand: Microsoft Bing
 
The Campaign: Bing It On
 
The Twist: In Microsoft’s “Bing It On” campaign, launched in early September 2012, the company asked users to compare search results from Google and Bing side-by-side in a blind test. Participants in the initial survey chose Bing’s Web search results nearly 2:1 over Google’s, Microsoft revealed.
  
©2012 Marketing Thought Leaders/American Marketing Association

All Rights Reserved
Subscribe to Marketing Thought Leaders
Join the Conversation on AMAConnect™

View this content

Member Comments (0):


To rate or comment on articles, you must be a logged in AMA member. Click here to join

American Marketing Association

back to top  

membership

resource library

events

about ama

community
 

career

marketingpower.com

connect with us

amaconnect facebook linkedin twitter youtube
AMA Icon American Marketing Association | Copyright © 2013 MarketingPower, Inc.
The site content may not be copied, reproduced or redistributed without prior written permission from the American Marketing Association or its affiliates.