Campaign Corner: Microsoft’s ‘Bing It On’ Challenge
Author: Marguerite McNeal
Marguerite McNeal is a Staff Writer for the AMA’s Magazines and e-Newsletters.
The Brand: Microsoft Bing
The Campaign: Bing It On
The Twist: In Microsoft’s “Bing It On” campaign, launched in early September 2012, the company asked users to compare search results from Google and Bing side-by-side in a blind test. Participants in the initial survey chose Bing’s Web search results nearly 2:1 over Google’s, Microsoft revealed.
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