Measuring Marketing’s Worth: 5 Key Questions to Ask
In the face of growing complexity, relentless financial pressure, and a still-challenging economic environment, marketers are striving to exploit new-media vehicles and to measure their impact through new analytic approaches and tools. Most are making progress. Yet there is power in asking five critical but seemingly basic questions. Coming to grips with them, and gaining alignment across the C-suite, is critical for making real progress rather than becoming bogged down by excessive firefighting and futile debates about the certainty of measurement.
Campaign Corner: CENTURY 21 Pandora Radio®
In an effort to better equip its 7,500 broker offices to successfully stand apart from their competition, the CENTURY 21® brand recently launched a customized radio station on Pandora that sales professionals can play during their open houses and other interactions with clients. The station includes on-air advertisements for the real estate sales organization, as well as a custom skin so the Web page displays the company’s branded message and logo.
Marketers Must Overcome IT Hurdle to Reach Connected Consumers
Chief Marketing Officers would do well to align themselves with their Chief Information Officers if they are to effectively reach today’s connected consumer. That’s one key insight from the latest IBM study, “State of Marketing 2012” which surveyed more than 350 marketers across a wide range of industries and geographies. Issued this week, the survey finds that a full 60% of marketers point to their lack of alignment with the IT department as the biggest obstacle to reaching today’s consumers.
Proximity Marketing: The Next Step
Moving forward, marketers looking to dabble in proximity marketing, or at least learn more about how it can work for a particular campaign they’re considering, can learn from some of the best practices already being established.
The degree to which the growth strategy that allows the business to achieve its performance objectives can be implemented within the constraints imposed by past strategic commitments, resource availability, and other historical rigidities. Often, tradeoffs and changes are required in the growth strategy prior to implementation.
@jenny_rooney: Surprise! 23 months is so yesterday. CMO Tenure Hits 43-Month Mark - Forbes http://onforb.es/LbU9CQ via @sharethis
Strategic Brand Development
Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer—and undifferentiated brands are proven to underperform financially. However, the traditional marketing methods too often fail to deliver either strong growth or the necessary ROI.
Research and Strategy Summit
Today’s hyper competitive, ever-changing environment is causing a transformative shift in the market research industry. Research and strategy executives are now expected to lead the evaluation and adoption of innovation for their companies. An exciting time? Yes. An easy feat? Absolutely not. With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit will challenge your thinking, deepen your insights and empower you to lead critical transformative initiatives for your business.
NYC Mayor Michael Bloomberg wants to ban super-size sugary drinks from city eateries. Is this going too far?
Total Responses: 96
"'Because I said so' worked with your mom and it works in marketing. 'Because' is a magical word because when people hear it, they start to buy in."
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Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
The Virtual Executive
Be Honest: The Connection Between Truthfulness and Powerful Marketing
Scale Your Business through Attraction Marketing
Culture Club: "They Come and Go" on Mobile
Why Big Data Makes Big Sense for Digital Marketers
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