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Marketing Thought Leaders

Today’s Brand Battle: Converting Customers into an Advocacy Army

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Published 12/12/2012


Author: Nancy Pekala

​Nancy Pekala is the AMA's Senior Director of Online Content.

Summary

​

To win the brand battle for customers today, you need to recruit and empower your Advocacy Army, those customers who are highly loyal and likely to recommend your product or service to others.  Developing marketing strategies that build strong advocate armies will enable your brand to make the best use of the today’s most highly trusted source of information:  your customers.

In this exclusive interview, learn how to identify, recruit and engage your loyal brand advocates.

2012 Marketing Thought Leaders/American Marketing Association

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