Looking to ramp up quickly to keep up with the surge in customer mobile adoption rates? You’re in luck. A new technology known as Responsive Design (RD) is offering today’s marketers a much-needed lifeline.
It’s a no brainer that brands need to go to market quickly with mobile strategies in order to keep up with current mobile behavior. Consider that of the 2.3 billion people on Earth who access the Internet, about 1.2 billion do so via a mobile device. According to GO-Globe.com, of the 5 billion mobile phones in the world in 2012, 1.08 billion are smartphones.
That’s where Responsive Design comes in. Regardless of your device of choice—desktop, tablet or smartphone—Responsive Design technology allows businesses to design an optimized Internet experience for their customers.
2012 Marketing Thought Leaders/American Marketing Association
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