Salaries and Expectations are on the Rise for Today’s Marketers
Published 7/20/2010
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Thought Leaders.
Summary
When it comes to today’s employment market for marketers the good news is that salaries are rising. However, marketers are working harder for their money as expectations for their position continue to escalate.
In a recent study, “2010 Trends in Marketing: Salaries, Strategies and Beyond” conducted by Aquent and the American Marketing Association, of the 5,300 marketing professionals surveyed, more than half indicated their salaries increased in 2010, but only 16% strongly agreed they have all the resources they need to meet their organization’s 2010 marketing objectives.
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Sherri Scott wrote:
Where is the published REPORT for this? The link in the PDF article doesn't work.
Posted on : 8/13/2010
Fred Bonebrake wrote:
I second that request... please advise - thanks! - Fred
Posted on : 9/14/2010
Nancy Pekala wrote:
You can find the Salary Survey document in the Research area of the Resource Library. The direct link is: http://www.marketingpower.com/ResourceLibrary/Documents/research/aquent_salary_2010.pdf
Posted on : 2/17/2011