Social Media Experimentation: An Interview with Nonprofit’s Social Media Scientists
Published 4/13/2010
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Thought Leaders.
Summary
If you don’t succeed, try, try some more may just be the mantra for today’s organizations looking to capture increased engagement from today’s social media channels. To get there, organizations need to address issues of brand transparency, authenticity, multichannel strategy and internal silos.
To learn more about how organizations are tackling these issues, Marketing Thought Leaders turned to two of today’s most provocative social media scientists who work in both the for-profit and nonprofit space. David Neff and C. Eric Overman, presenters at the AMAF’s upcoming AMA/AMAF Nonprofit Marketing Conference to be held October 11-13, 2010 in Chicago, share their insights and secrets in this exclusive interview.
How does your organization deal with brand transparency when engaging with customers in social media channels? Share your experiences here.
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Suzanne Spahr wrote:
Posted on : 7/8/2011