Ten Trends for 2013 in Qualitative Research
Author: Susan Saurage-Altenloh
Susan Saurage-Altenloh is the president of the Qualitative Research Consultants Association and president of Saurage Marketing Research . Her 20+ years of experience include facilitating almost 2,000 qualitative groups, completing thousands of quantitative survey and hybrid projects, conducting thousands of in-depth interviews and ethnographies and securing a reputation for producing reliable, timely, applicable results.
In qualitative, it seems that the only constant in terms of process and platform is change. While QRCs remain committed to probing beneath the surface for real drivers of decision-making, the qualitative industry looks nothing like it did five years ago, at the turn of the 21st century, or 20 years ago. So, what’s happening in this rapidly-expanding yet steadfastly intimate realm of customer insights? Learn about the 10 trends in qualitative research you need to know about in 2013.
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