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Marketing Researchers

Think Local: National Brands Target Niche Markets in 2013

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Published 1/3/2013


Author: Marguerite McNeal

​Marguerite McNeal​ is a staff writer for the AMA’s Magazines and e-Newsletters.​

Summary

​​​
Queue the New Year’s resolutions. While they might not be hitting the gym or trying to kick a bad habit, national brands are aiming high for 2013, and improving local marketing tactics is among their priorities. According to new research from Balihoo, 47.3% of national brands expect to spend more on local marketing in 2013 than they did in 2012, while 44.4% expect to spend the same. These same brands will be placing an emphasis on digital marketing, with 67.5% ranking it extremely important for their local efforts.

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