Do Consumers Care About Mobile Privacy?
Published 9/13/2012
Author: David Crabtree
Author Biography
David Crabtree is an interactive producer at Catalysis. He supports the company’s project management team on digital integrated marketing campaigns, including e-mail marketing, Website development, data management and general marketing strategy and campaign management.
Summary
As mobile devices continue to creep into almost every facet of modern life, research suggests that people actually form emotional attachments to their devices. Surprisingly, along with that attachment comes an interesting observation: mobile users are paying attention not just to what’s coming out of their devices, but to what’s going on inside of them, too.
A recent survey conducted by the Pew Internet and American Life Project produced some revealing facts about mobile device users, particularly in terms of how they are safeguarding their privacy. And along with that information, it reaffirms the challenges that marketers face in collecting information about their audiences.
© 2012 Catalysis.
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