Survey Says: Google Tackles Publishing Paywalls with Targeted Microsurveys
Author: Mary M. Flory
Mary M. Flory is the AMA’s Managing Editor of Magazines and e-Newsletters.
For those researchers and marketers convinced that Google is poised for world domination, the Doomsday Preppers’ equivalent of Armageddon has happened: The Mountain View, Calif.-based company has struck close to home with the launch of its Consumer Surveys product.
And for those who believe that Google has been flirting with the marketing research industry since day one, consider them officially dating now.
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