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Marketing Researchers

Survey Says: Google Tackles Publishing Paywalls with Targeted Microsurveys

Rated:

by 1 Members

Published 4/5/2012


Author: Mary M. Flory

Mary M. Flory is the AMA’s Managing Editor of Magazines and e-Newsletters.

Summary

For those researchers and marketers convinced that Google is poised for world domination, the Doomsday Preppers’ equivalent of Armageddon has happened: The Mountain View, Calif.-based company has struck close to home with the launch of its Consumer Surveys product.

And for those who believe that Google has been flirting with the marketing research industry since day one, consider them officially dating now.

©2012 Marketing Researchers/American Marketing Association
All Rights Reserved

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