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Marketing Researchers

’Tis the Season for Data Management, Not Deep Discounting

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Published 12/5/2012


Author: Nancy Pekala

​Nancy Pekala is the AMA's Senior Director of Online Content.

Summary

​

Today’s shoppers are addicted to discounts and that addiction is never more extreme than during that annual rite of passage—the holiday shopping season. 

Yet, some retailers are trying to change all that with a new model that focuses on no discounts or at least reduced discounts.  Rather

 

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