DIY Research: Has Self-Service Killed Traditional Market Research?
Published 5/18/2010
Author: Nancy Pekala
Nancy Pekala is the AMA's Director of Online Content and Editor of Marketing Researchers.
Summary
Today’s market researchers are finding themselves in the middle of a do-it-yourself world. A variety of low-cost research tools and services are now available and are becoming increasingly attractive to clients, product managers and service delivery professionals alike. A shift away from full project outsourcing to self-service seems to be now underway. To understand how this paradigm shift will be affecting market research professionals in the present and future Marketing Researchers spoke exclusively with two thought leaders in the industry--Vivek Bhaskaran, Founder and CEO of Survey Analytics and Dr. Sanja Licina, Senior Director of Talent Intelligence and Consulting with CareerBuilder.com
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