Billy Ray Cyrus Turns to Restaurant Chain to Promote New CD
Author: Christine Birkner
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at email@example.com.
Music is more accessible than ever, yet it’s getting harder and harder for artists to get their work into revenue-generating distribution channels, so musicians are looking for unique ways to promote their new CDs.
On April 11, country artist and Hannah Montana star Billy Ray Cyrus kicked off one such promotion with Buffets Inc., the Greer, S.C.-based operator of Old Country Buffet, Ryan’s, HomeTown Buffet, Fire Mountain and Country Buffet restaurants. Cyrus’ latest album, Change My Mind, is available for sale at Buffets Inc. restaurants through late May, with proceeds benefiting Buffets’ philanthropic partner, the Armed Services YMCA’s (ASYMCA) Operation Outdoors, a camp program for the children of military personnel.
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