Study Offers Tips for Turning Employees Into Brand Ambassadors
Published 2/6/2013
Author: Christine Birkner
Author Biography
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org
Summary
Your company’s marketing department doesn’t have to look far to find some of its most useful brand assets. According to a January study by LinkedIn and TNS Employee Insights, a Lake Zurich, Ill.-based global employee survey provider owned by WPP Group, marketers’ greatest brand assets are their fellow employees, and increased employee engagement can increase profitability and affect customer retention.
Marketing News Exclusives recently caught up with Mike Schroeder, CEO of TNS Employee Insights, to discuss the study’s findings and get his tips for converting employees to brand ambassadors.
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