Engaging Customers via Multimedia
Published 1/16/2013
Author: Christine Birkner
Author Biography
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org.
Summary
In the last issue of Marketing News Exclusives, we featured excerpts from our interview with Kirsten Watson, vice president of corporate marketing at Kinaxis Inc., an Ottawa, Ontario-based supply chain management company, who shared some of the thinking behind her company’s content marketing strategy.
What follows are more insights from the interview, this time focusing on how Watson and her team take a multimedia approach to creating content.
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