Jennifer Bunner is director of insight at Outsell, a digital marketing software company based in Minneapolis. E-mail her at firstname.lastname@example.org.
Getting the attention of today’s digital consumer requires a Herculean effort of timing, precise messaging, relevance and creativity. With consumers bombarded by messages on multiple platforms, including e-mail, Facebook and Twitter, and on multiple devices, such as smartphones, tablets and laptops, your job as a digital marketer to break through the clutter has become the ultimate challenge.
back to top