Molly Soat is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at msoat@ama.org.
Content marketing is gaining traction and for your brand’s message to cut through the clutter, you have to take some chances. Humorous and even self-deprecating content marketing is a risk, of course, but according to experts, it’s a risk worth taking. Marketing News Exclusives spoke to Joe Pulizzi, founder of the Cleveland-based Content Marketing Institute, to find out how to incorporate a humorous voice into a serious marketing message.