Molly Soat is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at email@example.com.
Content marketing is gaining traction and for your brand’s message to cut through the clutter, you have to take some chances. Humorous and even self-deprecating content marketing is a risk, of course, but according to experts, it’s a risk worth taking. Marketing News Exclusives spoke to Joe Pulizzi, founder of the Cleveland-based Content Marketing Institute, to find out how to incorporate a humorous voice into a serious marketing message.
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