Tackling Big Data Takes Creativity, Experts Say
Published 12/19/2012
Author: Christine Birkner
Author Biography
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org.
Summary
When execs at Google are using the digital techniques of algorithmic traders on Wall Street to serve ads faster, you could be excused for thinking that Big Data is the be-all and end-all. But just because bits and bytes of data might have a role to play in nearly every marketing decision, that doesn’t mean that the art of marketing is obsolete.
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