Tackling Big Data Takes Creativity, Experts Say
Author: Christine Birkner
Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at firstname.lastname@example.org.
When execs at Google are using the digital techniques of algorithmic traders on Wall Street to serve ads faster, you could be excused for thinking that Big Data is the be-all and end-all. But just because bits and bytes of data might have a role to play in nearly every marketing decision, that doesn’t mean that the art of marketing is obsolete.
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