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Marketing News Exclusives

Presidential Branding Packed With 'Average Joe' Appeals

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Published 10/3/2012


Author: Christine Birkner

​Christine Birkner is a staff writer for Marketing News and Marketing News Exclusives. E-mail her at cbirkner@ama.org.

Summary

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Is the road to the White House paved in fried Twinkies and beer? A
visual marketing messaging strategy is crucial in presidential campaigns, according to political analysts, and therefore a news clip of a candidate eating a fried delicacy at a state fair, drinking beer or wearing a jersey from a local sports team is becoming par for the course in modern politics.

 


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